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SEO SPECIALIST / PAID SEARCH MARKETING SPECIALIST
Job Field: Legal Jobs
Location: Anaheim, CA
Salary: $Not stated
Location: Anaheim, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Kforce is seeking an SEO Specialist / Paid Search Marketing Specialist for an Anaheim, California client. The Paid Search Marketing Specialist reports to the Chief Marketing Officer and is responsible for overseeing and adjusting current SEO strategies in order to remain in line with current SEO best practices and be a primary stakeholder in creating and implementing new SEO strategies that will be scalable from a production and implementation standpoint, yet effective in organic search in either SMB or enterprise scenarios. This person will act as Account Manager on test sites and define detailed and granular documentation for future Account Managers post rollout of the new service. He or she will monitor traffic and SEO trends by way of rankings, Google Analytics and Webmaster Tools data and identify any potential issues with the current SEO strategies as indicated by these analytic platforms. This person will also be working on issues within any of the Company''s CMS platforms, tailoring it for successful search engine rankings. This individual will provide specific direction to development teams to resolve these issues and will check post implementation to verify that the issue has been resolved. This person will also act as Account Manager on a handful of high visibility sites. This position will also be a corporate resource for Company''s online properties as needed. Responsibilities: * Develop and modify bidding strategies and effective keyword budget management* Create and optimize PPC, Textual, and Banner campaigns* Manage and report on PPC campaigns* Set-up new search marketing / optimization accounts* Create and manage Social Media Advertising campaigns* Work with Digital Ad Vendors like Google, Microsoft, Yahoo, etc.* Serve as a primary point of contact and subject matter expert for search engine marketing and optimization for both internal and external contacts* Perform keyword and competitive research utilizing several tools
</tr>
<tr><td valign="top" width="450"><b>Kforce is seeking an SEO Specialist / Paid Search Marketing Specialist for an Anaheim, California client. The Paid Search Marketing Specialist reports to the Chief Marketing Officer and is responsible for overseeing and adjusting current SEO strategies in order to remain in line with current SEO best practices and be a primary stakeholder in creating and implementing new SEO strategies that will be scalable from a production and implementation standpoint, yet effective in organic search in either SMB or enterprise scenarios. This person will act as Account Manager on test sites and define detailed and granular documentation for future Account Managers post rollout of the new service. He or she will monitor traffic and SEO trends by way of rankings, Google Analytics and Webmaster Tools data and identify any potential issues with the current SEO strategies as indicated by these analytic platforms. This person will also be working on issues within any of the Company''s CMS platforms, tailoring it for successful search engine rankings. This individual will provide specific direction to development teams to resolve these issues and will check post implementation to verify that the issue has been resolved. This person will also act as Account Manager on a handful of high visibility sites. This position will also be a corporate resource for Company''s online properties as needed. Responsibilities: * Develop and modify bidding strategies and effective keyword budget management* Create and optimize PPC, Textual, and Banner campaigns* Manage and report on PPC campaigns* Set-up new search marketing / optimization accounts* Create and manage Social Media Advertising campaigns* Work with Digital Ad Vendors like Google, Microsoft, Yahoo, etc.* Serve as a primary point of contact and subject matter expert for search engine marketing and optimization for both internal and external contacts* Perform keyword and competitive research utilizing several tools
KEY REQUIREMENTS:
Not stated
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