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Job Field: Environmental Jobs
Location: El Segundo, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>Social Listening & Analytics SpecialistReq Number:122580Location(s): El Segundo CA    Responsibilities:Specialist, Listening & Social AnalyticsJob DescriptionThis position contributes to Mattel''s success by providing tactical insight, linking social activity to brand performance. The Specialist, Social Analytics & Listening is responsible for assisting in the definition and implementation of Mattel''s overall social listening and measurement strategy across key global brands.Primary areas of responsibility include monitoring, categorizing and analyzing all trending data culled from the Social Listening Tool, and assisting the Manager, Social Analytics & Listening in driving insights into the data. This role requires a person who is motivated, passionate about insights and who is comfortable with both quantitative and qualitative data. This position reports into the Manager, Social Analytics & Listening.Summary of Key ResponsibilitiesLeveraging a social listening tool, the individual will assist the Manager, Social Analytics & Listening in creating corporate and brand level listening reports and processes to identify, measure, and report overall share of voice, sentiment, opportunities and early warning signs. The individual will work with digital dialogue in near-real time, providing actionable intelligence to community managers, brand teams and other corporate functions. The person in this role will also be watchful for opportunistic conversations outside of any specific brand, identifying opportunities to capitalize marketing opportunities on emerging global conversations, as well as escalate potential customer service issues and concerns through the proper channels.Through social listening, the Specialist will help to identify and maintain a list of influential brand champions and detractors, and suggest tactics in which to engage these critical voices on behalf of the brand.From an analytics perspective, this individual is responsible for assisting in the creation and execution of the overall social measurement strategy at the Mattel Global level as well as the brand level. Weekly, monthly and quarterly reports should glean insights from data, be actionable in nature, and should provide a level of analysis beyond numbers, correlating business value and impact back to social engagement, activity or campaigns.Requirements:Required Experience/Education/Competencies'' 2+ years of online, interactive marketing experience; preference given to applicants with experience using a social listening tool'' BA/BS required'' Oversee marketing analytics such as Internet trends, site features and best practices, reporting to clients and internal staff.'' Social media experience '' must understand the business implications of social media activity.'' Analyzes web and email data'' Assists in the creation of systems by which to measure Key Performance Indicators (KPIs)'' Sets realistic projections for growth, engagement, contesting, and other metrics relevant to clients and social networks.'' Innate curiosity and aptitude. You want to understand what makes things tick, from marketing, brands, advertising, communications, culture, people, etc., to pinpoint trends and inform recommendations for greater engagement.'' Knowledge in and passion for the digital marketing industry'' Background/study concentration in marketing or primary/secondary research methodologies preferred'' Passion for innovation and independent thinking'' Excellent communication skills, both verbal and written'' Organization is critical '' great time management kills, ability to multi-task in a fast-paced environment and calm when under pressure.Computer Skills'' Proficiency in social engagement and familiarity with popular and emerging channels such as Facebook, Twitter, Linked In, Pinterest, YouTube and Foursquare'' Skills in HTML/CSS, WordPress, and website administration strongly preferred'' Must be familiar with reporting/listening technologies such as Google, Sysomos,

KEY REQUIREMENTS:

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