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Job Field: Legal Jobs
Location: Los Angeles, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY
RESULTS AND DELIVERABLES
1. Wings Team Program
Set clear goals together with the FMM to drive
trial that engages new users and expands the local
consumer base.
Recruit, train and lead the market Wings Team.
Keeping brand image while creating a welcoming and
relatable face for the brand in the community.
Coach the Wings Team Members WTM to continually
reinforce best practice and delivery against
defined strategy.
Brief/manage Wings Teams to ensure that branded
and supported events are harnessed as
opportunities to best impact target consumers.
Manage requests for the Wings Teams regarding
sales support and sales drives within the region
with a strong focus on Hispanics.
Roll out and manage specific activation programs
such as Party Striker etc.
Recruit, train and manage team captains for each
Wings Team to assist in administration, recruiting
and planning.
Coach and empower each Wings Team Member to play
an active role in the planning process to ensure a
constant flow of fresh mission ideas to grow the
local user base.
Network with local contacts and opinion leaders to
generate broad reaching mission opportunities in
line with strategy to grow user base.
Feed the marketing team with influential local
trends and habits.
2. SBM Program
Recruit, train and manage a team of college
students to make Red Bull an integral and relevant
part of a students life.
Initiate, organize and supervise sales offensives
together with the local sales team to ensure
perfect distribution and visibility at and around
campus.
Activate campus relationships  integrate Red Bull
into key usage occasions and the right image
building opportunities with college students on
and off campus.
Lead the creative process within the SBM and WTM
community to ensure a constant flow of new ideas
to build loyalty within the collegiate audience.
3. Sports, Culture and Communications
Create activities original local events,
activations of national event properties, athlete
marketing projects reflective of the Red Bull
Brand values deliver a clear, strong, authentic
brand message to the consumer.
Support select 3rd party sport and culture events
that are relevant to the Red Bull brand and bare
important significance to the local consumer.
Support the FMM in all other activities as needed.
Including, but not limited to
Developing and executing specific Red Bull owned
programs
Activating National or Regional Red Bull programs
Building and activating relationships with opinion
leaders for local market impact
Execution of Communications plans in local media
Support FMM as needed in regional priorities in
order to boost local output.
4. Identify and selectively  support collaborative
sales  marketing opportunities
Support FMM to work in conjunction with the area
sales team to ensure that marketing initiatives
and programs are leveraged across the sales
channel and the brand image is brought to life
within the on premise environment and with key
customers.
In secondary markets, act as key marketing contact
to local sales / on-premise counterparts.
Actively participate in meetings with local sales
team to align marketing and sales strategies.
Deliver weekly status of independent retailers in-
store opportunities and Brand presence.
5. Management and Administration
Work in close collaboration with the Business Unit
Consumer Collecting Manager.
Coach and train direct reports Wings Team
Members, Student Brand Managers to maximize their
impact and cultivate their skills and brand
knowledge.
For more information please go to URL.

KEY REQUIREMENTS:

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None Bachelors degree