MOBILE ACQUISITION MARKETING SPECIALIST - 11282
Job Field: Legal Jobs
Location: Los Angeles, CA
Salary: $Depending on experience
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>DESCRIPTION/RESPONSIBILITIES
Electronic Arts is seeking a creative and results-oriented candidate who thrives in a fast-paced, innovative environment for a specialist position on the Digital Acquisition Marketing team. The team has the objective of bringing in and retaining new players to our world class games through various marketing channels.
You will oversee paid acquisition for games on cutting-edge mobile gaming platforms, including iPhone, iPad and Android, across all EA Labels. You will be responsible for daily campaign management, set-up and analytics. You will be interacting and coordinating with various internal and external groups.
We are looking for someone who is experienced in analytics, is a strategic thinker and is well organized.
Responsibilities
* Campaign planning and execution
* Post-campaign reporting, including in-depth analytics on LTV and ROI
* Daily campaign management, optimization and reporting
* Interact with agencies and networks to forge new partnerships, create and manage effective campaigns
* Collaborate with design teams to set strategy for campaign creative
* Competitive market research and analysis
Requirements
* Bachelors degree or higher, preferably in Economics, Finance, Marketing or Business
* 1+ years of experience in mobile performance marketing
* Experience in media buying and optimization preferred
* Strong analytical skills, proficient with MS Excel / Pivot Tables
* Comfortable in manipulating large data sets to identify trends
* Strong written, presentation and communication skills
* Organized and efficient able to handle various projects and competing priorities
* A passion for gaming
*LI-KW1
KEY REQUIREMENTS:
1 year Bachelors degree