SOCIAL MEDIA SPECIALIST CONTRACT - 12747
Job Field: Environmental Jobs
Location: Los Angeles, CA
Salary: $Depending on experience
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>DESCRIPTION/RESPONSIBILITIES
EA is revolutionizing our brands in the digital world! Electronic Arts, the worlds leading independent developer and publisher of interactive entertainment software is seeking a Social Media Specialist to manage and execute online and social product strategies.
Reporting to Senior Product Marketing Manager, the Social Media Specialist may work on one or multiple games simultaneously. This role is embedded and physically located in the game team studio to improve communication and to give social media more visibility into game features, content, promotions, game development status and roadmap. To be successful, this role will need to build strong partnerships with product marketing, game team and customer service. In addition, he/she will regularly interact with publishing i.e. acquisition and engagement marketing for Social and Mobile channels, channel marketing, creative services, PR, customer service, and other EA business units. The Social Media Specialist is the owner of published content on Facebook fan pages, websites, forum, and other SoCom outlets i.e. Twitter, YouTube if applicable. He/she constantly monitors the SoCom platforms to communicate to, engage, excite, and trouble shoot for fans, with the ultimate goals to drive traffic and revenues for the assigned games.
Responsibilities
* Own all published content on game fan page, website, forum and applicable SoCom channels such as YouTube or Twitter. Create compelling marketing communications to acquire, engage, and excite game fans.
* Work with product marketing manager and game team to develop, update, and execute community calendar.
* Support Product Marketing Manager to execute cross-promotions across games and channels, including liaison with creative services and other publishing partners to ensure accurate and on-time delivery of creative assets.
* Manage licensor approvals on marketing content and assets if applicable.
* Manage game forums and customer service communication plans.
* Assist in achieving revenue goals through quality, best-in-class execution and market requirements to maintain the high standards of the worldwide EA brand.
* Provide qualitative and quantitative feedback based on A/B testing, consumer insight through online surveys, and other best practices.
* Demo products at various tradeshows and press events when necessary.
Requirements
* 2-3 years of experience in digital / social media, interactive marketing, community /content management, and/or online gaming.
* B.A. or equivalent.
* Outstanding written and oral communication skills, writing samples required.
* Excellent project management skills and ability to manage multiple projects and deadlines in a fast-paced environment. Flexibility to deal with changes and pressure.
* Work well in a collaborative, team environment and cross-functional team.
* Experience managing Facebook fan page, website, forum, CRM, Search or other online outbound marketing content.
* Ability to analyze online metrics, interpret data and provide recommendations.
* Highly organized, proactive, and a positive attitude .
* Passion for Social and Mobile gaming.
* Strong MS Excel, PowerPoint and Word skills.
* Experience with Photoshop or HTML preferred resizing and minor editing of existing assets.
KEY REQUIREMENTS:
2 years Bachelors degree