SR. PRINCIPAL PRODUCT MARKETING SPECIALIST
Job Field: Legal Jobs
Location: Mountain View, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Job FunctionMarketing Function
Responsibilities Work with sales, product
management, regional marketing and other cross-
functional teams to drive market leadership,
awareness and revenue.
Own messaging and sales tools across assigned
products including competitive analysis, channel
sales tools, collateral, whitepapers, web content,
,etc.
Partner closely with sales management to
understand sales process and priorities to build
field enablement programs to meet revenue goals.
Drive and communicate go to market strategy with
cross-functional teams.
Manage launch planning and roll out for new
products, new versions, industries and
geographies.
Work closely with campaign, events, and field
marketing teams on marketing program strategy and
content creation for conferences, trade shows,
webcasts, and field events.
Act as spokesperson for executive briefings,
analyst briefings, press briefings, industry
events, webcasts, tradeshows, etc. Build positive
relationships with industry analysts. Build
content for analyst briefings and inquiry calls.
Drive strategy and content for website and
collateral.
Manage timelines and budgets for marketing
projects.
Some travel required.
Qualifications 5+ years experience with
marketing and/or product management in software or
services
Past experience with enterprise security
solutions, preferably using some kind of
authentication, identity management or encryption
technologies such as biometrics, 2-factor
authentication, digital certificates, LDAP
directories, Microsoft Active Directory, disk or
file encryption, IPSec encryption, SSL encryption,
public key cryptography or Access and Identity
Management IAM. In-depth Technical understanding
of computer software. Experience with systems
management software and the above technologies is
a plus.
Established track record with outbound marketing
and field support.
Knowledge of enterprise sales process and
customer buying behavior
Proven experience managing successful integrated
product launches with measurable results.
Experience building compelling sales tools that
drive competitive wins.
Excellent and creative written and oral
communication skills.
Strong analytical skills and passion for
analyzing go to market strategies, products,
competitors, and market dynamics.
Self-starter and independent operator with
ability to drive both strategy and contribute with
individual execution.
Strong presentation skills and experience
presenting to customer executives, press, and
analysts.
For more detail please see the url.
KEY REQUIREMENTS:
None Not stated