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Job Field: Legal Jobs
Location: Mountain View, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>Job FunctionMarketing Function
Responsibilities Collaborate and develop
a seamless partnership with the Business
Authentication business unit management, product
management, technical staff, direct marketing,
legal and sales to define and execute go-to-market
strategy.
Optimize and iterate the thought leadership and
solutions aspects of the current integrated
marketing plan and budget, then build and gain
buy-in/approval of the ensuing years plan
budget.
Enable success of direct and indirect sales
teams via assets, activities and collateral in
deliverables such as positioning statements, key
messages, real-world proof points/metrics/customer
quotes, competitive rollups, web page content,
price sheets, blogs/posts/tweets, case studies, e-
books/white papers, and product demos.
Identify and monitor new market opportunities
and provide supporting justification to pursue
these opportunities.
Build rapport with and directly/actively
influence the cross-functional product
management, sales, engineering, user experience
and co-marketing teams direct marketing, partner
marketing, PR, social media, events, web.
Understand the buyer selection/decision criteria
and preferences via persona-driven methodologies.
Demonstrate a strategic and results-driven
perspective for the brand and its products.
Qualifications 8+ years of technology marketing
experience, preferably in product marketing
Experience with marketing business-to-business
and/or security technology products, targeting IT,
enterprise or mid-market audiences
Understanding of how PKI/SSL/TLS works and is
marketed
Bachelors degree in a marketing discipline,
MBA, or Pragmatic Marketing certification
Strong ability to determine, communicate and
evangelize strategies and vision
Strong business/financial skills and hands-on
customer experience
Demonstrated flexibility to lead marketing
strategy in a fast-paced, fluid, cross-functional,
matrixed environment
Self-driven, with a positive outlook and ability
to motivate resources and peers.
Excellent writing, organization and project
management skills
Media-trained and/or comfort speaking in front
of large groups
For more detail please see the url.

KEY REQUIREMENTS:

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None Bachelors degree