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MGR, MARKETING - FULLTIME
Job Field: Government Jobs
Location: Palm Springs, CA
Salary: $Not stated
Location: Palm Springs, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Title: MGR, MARKETING - FULLTIMELocation: CA-Palm SpringsOther Locations:GENERAL DUTIES:Reports to: Director of Marketing and Public RelationsThe Marketing Manager will develop and implement marketing strategies to assist Desert Regional Medical Center and JFK Memorial Hospital in meeting business plan goals. This position will have a particular emphasis on digital marketing solutions, including social media and hospital web sites.DEPARTMENT SPECIFIC DUTIES: The Marketing Manager will create original content, manage its design and implementation by independent contractors and ensure accuracy with service line goals and compliance with hospital policies. This will involve meeting with service line administrators, writing content, working with photography and multimedia to ensure digital marketing assets are complete, and then updating site content on hospital Web sites and social media channels.The Marketing Manager will work with advertising media to place appropriate advertising, particularly digital advertising.The Marketing Manager will evaluate results of marketing campaigns and alert the department director when tactical adjustment should be made to ensure appropriate return on investment for those campaigns.The Manager will monitor and update social media channels, and work closely with Patient Relations to ensure that hospital reputation is maintained and enhanced.The Manager will create regular email communications for internal and external audiences, while managing and growing the hospital's email lists.The Manager on occasion will represent the hospital at business and public events.Required:* Bachelor''s degree in marketing, communications or related field, with three or more years experience.* Proficiency with online content management systems.* Excellent writing, communications and marketing skills.* Knowledge of appropriate content and multimedia formats needed to create and manage digital assets.
</tr>
<tr><td valign="top" width="450"><b>Title: MGR, MARKETING - FULLTIMELocation: CA-Palm SpringsOther Locations:GENERAL DUTIES:Reports to: Director of Marketing and Public RelationsThe Marketing Manager will develop and implement marketing strategies to assist Desert Regional Medical Center and JFK Memorial Hospital in meeting business plan goals. This position will have a particular emphasis on digital marketing solutions, including social media and hospital web sites.DEPARTMENT SPECIFIC DUTIES: The Marketing Manager will create original content, manage its design and implementation by independent contractors and ensure accuracy with service line goals and compliance with hospital policies. This will involve meeting with service line administrators, writing content, working with photography and multimedia to ensure digital marketing assets are complete, and then updating site content on hospital Web sites and social media channels.The Marketing Manager will work with advertising media to place appropriate advertising, particularly digital advertising.The Marketing Manager will evaluate results of marketing campaigns and alert the department director when tactical adjustment should be made to ensure appropriate return on investment for those campaigns.The Manager will monitor and update social media channels, and work closely with Patient Relations to ensure that hospital reputation is maintained and enhanced.The Manager will create regular email communications for internal and external audiences, while managing and growing the hospital's email lists.The Manager on occasion will represent the hospital at business and public events.Required:* Bachelor''s degree in marketing, communications or related field, with three or more years experience.* Proficiency with online content management systems.* Excellent writing, communications and marketing skills.* Knowledge of appropriate content and multimedia formats needed to create and manage digital assets.
KEY REQUIREMENTS:
Not stated
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