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MARKETING COMMUNICATIONS SPECIALIST

Job Field: Legal Jobs
Location: Poway, CA
Salary: $Depending on experience
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>The Marketing Communications Specialist is an essential role as part of the companys Marketing Communications team by planning and executing regional offline marketing activities, including tradeshows, print advertising, brochure/collateral creation, as well as, globally planning and executing the co-marketing efforts with strategic partners. As part of the Marketing Communications team, this role will help lead the effort in generating demand and quality sales-ready leads for the company.  This individual will collaborate with various Product Marketing and Vertical Marketing stakeholders to create and deliver compelling content to our audience.
Your main areas of focus will include
Oversee and execute tradeshow booth design/layout, messaging and graphics, product demos and videos, show sponsorships and event logistics
Generate awareness and help drive event traffic through creative and compelling messaging
Establish and monitor deadlines and schedules for event deliverables
Negotiates and oversees print advertising orders with various trade publications
Produces product and industry-specific brochures and flyers utilizing creative marketing techniques and strategies
Plan and execute a variety of co-marketing activities with strategic partners
Coordinate and gather related marketing activities and product launches relating to co-marketing partners and capture results and KPIs per program
Track KPIs, analyze data and present ROI reports on responsible marketing activities to management
Other related responsibilities as assigned by supervisor
Role may require up to 10-15% domestic and/or international travel
Ideally, you will have
Bachelors degree in Marketing, Business, English, Journalism, Communications, related field or experience
4-6 years of increasingly and relevant experience
Working knowledge and direct experience with SalesForce.com a plus
Working knowledge and/or direct experience with a marketing automation platform a plus
Ability to work effectively in a fast-paced group with team spirit
Demonstrated ability of critical thinking to conceptualize, manage, and prioritize multiple projects with minimal supervision
Exceptional interpersonal communication skills
Excellent business writing and grammar skills
Proficiency with Microsoft Office

KEY REQUIREMENTS:
None Not stated
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