SOCIAL MEDIA ONLINE VIDEO SPECIALIST - 10528
Job Field: Environmental Jobs
Location: Redwood City, CA
Salary: $Depending on experience
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>DESCRIPTION/RESPONSIBILITIES
This position will contribute to EAs marketing media development on fast-evolving social media and online video platforms. The Social Media Online Video Specialist will assist in the execution of innovative social marketing and media plans across EAs portfolio of gaming titles. The ideal candidate will have experience optimizing media campaigns on Facebook, Twitter, and YouTube platforms and analyzing large datasets to draw meaningful recommendations/conclusions to make real-time improvements to campaign performance.
Job Responsibilities
* Work with cross-functional teams to define and track key social and online video metrics across multiple data sources to measure media campaign effectiveness
* Develop strategic metrics-based media and marketing programs supporting EAs franchises on social channels
* Optimize media spend making real-time adjustments to ads, targeting, and bidding, on social and online video buying platforms
* Analyze large sets of data to seek out innovative clues to help EAs marketing programs become more impactful on social and online video platforms
* Lead the tracking, reporting, and analysis of social and online video KPIs, drawing real-time actionable conclusions that can improve the efficiency and effectiveness of our performance
* Immerse yourself in relevant social and online video platforms to ensure that EA stays on the cutting edge of marketing and distribution across these channels
Qualifications/Key Skills
* BA/BS required, preferably in Marketing, Social Media, Advertising, Econometrics or related field
* 1-2 years of social media or digital media planner/buyer/optimizer experience preferred
* Strong hands-on knowledge of social channels native reporting tools, user interface, etc.
* Familiarity with ad serving technologies e.g. DFA, Facebook Power Editor, Google AdWords for Video, etc.
* Extensive knowledge of analytics/reporting social tools YouTube Analytics, Facebook Insights
* Extremely proficient with Excel and PowerPoint no exceptions
* Passion and deep knowledge of social media platforms and games
* Experience working in a fast-paced, entrepreneurial environment
*LI-KW1
KEY REQUIREMENTS:
1 year Bachelors degree