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TRADE MARKETING SPECIALIST
Job Field: Legal Jobs
Location: Redwood City, CA
Salary: $Not stated
Location: Redwood City, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Trade Marketing SpecialistJob Code: 75520Location: Redwood City, CA USTravel Involved: 10-20%Job Type: Full TimeJob Level: Experienced (Non-Manager)Education: Bachelor's Degree Skills: Category: Arts, Entertainment, and MediaPosition Summary:Trade Marketing SpecialistJOB PURPOSE SUMMARYAs a Trade Marketing Specialist, subject will provide specialist assistance to the Head of Ad Sales and Trade Marketing in providing the two of the four core functions of Trade Marketing -- Strategic Sales Services, and Events Services.KEY DUTIES AND RESPONSIBILITESStrategic Sales ServicesHouse Account Management· Act as the contact person for House Account clients (ie accounts closed by non AEs such as but not included to blocktimers). · Provide necessary service to fulfill commitments to said House Accounts.Affiliate Relations· Act as the contact person for Affiliate Station partners (ie KTSF, KSCI, etc). · To monitor and make sure that agreements with the organizations are properly enforced.Product Development· Assist the Head of AdSales and Trade Marketing in developing airtime products (ie seasonal packages, category packages) that can provide incremental sale or boost revenue of the team.Lead Generation· Assist the Head of AdSales and Trade Marketing in developing and implementing lead-generating programs that can assist the AEs and/or the team in reaching potential and untapped sources of advertising revenue. Enviro-Scanning· Source and provide relevant and timely competitive and industry developments, updatesEvents ServicesProject Management· Assist the Head of Ad Sales and Trade Marketing in strategizing and setting operational plans for the anchor events of the company (ie OK Go, KFD) that contribute to the revenue objectives of the team. · Act as the, or one of the Project Manager(s) of the anchor events of the organization with functions such as setting the financial considerations of the project, negotiations and coordinating with partners / venues, logistics planning, liaising and coordinating with committee heads, driving the staging of the actual event.Strategies and Clearing· Assist the Head of Ad Sales and Trade Marketing in 1) developing event strategies, 2) provide strategic support to internal partners in their event planning and staging (ie Marketing group), 3) monitoring of industry and competitive events.RequirementsQUALIFICATIONS· Experience in events management (i.e. negotiations, project management) is preferable· Finance background is preferable· Has good verbal, written and interpersonal communication skills· Has demonstrated good leadership, analytical and problem· Bilingual Filipino/Tagalog
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<tr><td valign="top" width="450"><b>Trade Marketing SpecialistJob Code: 75520Location: Redwood City, CA USTravel Involved: 10-20%Job Type: Full TimeJob Level: Experienced (Non-Manager)Education: Bachelor's Degree Skills: Category: Arts, Entertainment, and MediaPosition Summary:Trade Marketing SpecialistJOB PURPOSE SUMMARYAs a Trade Marketing Specialist, subject will provide specialist assistance to the Head of Ad Sales and Trade Marketing in providing the two of the four core functions of Trade Marketing -- Strategic Sales Services, and Events Services.KEY DUTIES AND RESPONSIBILITESStrategic Sales ServicesHouse Account Management· Act as the contact person for House Account clients (ie accounts closed by non AEs such as but not included to blocktimers). · Provide necessary service to fulfill commitments to said House Accounts.Affiliate Relations· Act as the contact person for Affiliate Station partners (ie KTSF, KSCI, etc). · To monitor and make sure that agreements with the organizations are properly enforced.Product Development· Assist the Head of AdSales and Trade Marketing in developing airtime products (ie seasonal packages, category packages) that can provide incremental sale or boost revenue of the team.Lead Generation· Assist the Head of AdSales and Trade Marketing in developing and implementing lead-generating programs that can assist the AEs and/or the team in reaching potential and untapped sources of advertising revenue. Enviro-Scanning· Source and provide relevant and timely competitive and industry developments, updatesEvents ServicesProject Management· Assist the Head of Ad Sales and Trade Marketing in strategizing and setting operational plans for the anchor events of the company (ie OK Go, KFD) that contribute to the revenue objectives of the team. · Act as the, or one of the Project Manager(s) of the anchor events of the organization with functions such as setting the financial considerations of the project, negotiations and coordinating with partners / venues, logistics planning, liaising and coordinating with committee heads, driving the staging of the actual event.Strategies and Clearing· Assist the Head of Ad Sales and Trade Marketing in 1) developing event strategies, 2) provide strategic support to internal partners in their event planning and staging (ie Marketing group), 3) monitoring of industry and competitive events.RequirementsQUALIFICATIONS· Experience in events management (i.e. negotiations, project management) is preferable· Finance background is preferable· Has good verbal, written and interpersonal communication skills· Has demonstrated good leadership, analytical and problem· Bilingual Filipino/Tagalog
KEY REQUIREMENTS:
Not stated
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