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Job Field: Office Jobs
Location: San Francisco Bay, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>Title: Brand Marketing Manager, MobileLocation: United States-California-San Francisco Bay Area - Foster CityOther Locations:The Brand Marketing Manager will be responsible for marketing several new and existing digital platforms throughout their entire lifecycle. This person will oversee the advertising for the product(s), directs marketing research, and manage distribution. This individual must be numbers and results-oriented, constantly analyzing the efficacy of campaigns and recommending and implementing improvements. This person will coordinate closely with the Product Planning, Marketing, Strategy & Innovation, and Operations teams to ensure key information on internal and competitive products are communicated and understood by internal and external global stakeholders.RESPONSIBILITIES* Leads the organization through new product launches by defining and coordinating the target customers and key messaging.* Delivers top-quality, innovative brand marketing that quantifiably contributes to short and long-term growth.* Defines and coordinates all marketing, advertising, and PR activities around global product launches, press events, and industry conferences* Facilitates the collection and dissemination of preliminary data, market and financial analyses, and competitor information.* Generates creative marketing strategies to establish new and existing platforms as market-leaders while improving market share performance, sales revenue, and gross margins.* Actively participates in establishing the product vision and managing the organization to achieve 1 and 3-year business goals.* Maintains and communicates weekly, quarterly, and annual key performance indicators, including traffic, gross revenue, and net income.* At least 7 years experience marketing new and existing technology products* Solid understanding of online and traditional marketing, advertising, and PR* Experience interfacing with senior management in cross-functional departments* Self-directed leader with solid communication skills and good teamwork skills* Prior experience marketing mobile and/or gaming platforms* Bachelor''s degree or equivalent. Master''s degree preferredony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation

KEY REQUIREMENTS:

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Not stated