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Job Field: Legal Jobs
Location: San Francisco Bay, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>Title: Sr. Specialist Product Public RelationsLocation: United States-California-San Francisco Bay Area - Foster CityOther Locations:Overall, the position of Senior Specialist, Product Public Relations is expected to partner with the organization to:Responsibilities:* Development and execution of PR plans and campaigns for first party PlayStation family software titles across all platforms with a primary focus on media relations.* Work closely with studio executives, marketing partners and studio leaders to craft the messaging and execute the activities with a high level of success.* Support, coordinate and drive PR agencies and various vendors to deliver on planned programs and elements decided by PR Manager.* Relationship development with key members of enthusiast, consumer and business media, Publishing Partner PR counterparts, in addition to various vendors, other SCEA department and both internal and external developers.* Execute on strategic (both reactive and proactive) programs to gain media mind share and understanding of the platforms and associated first party and third party titles. * Provide post mortem analysis of PR activities as needed; clip and report daily and weekly coverage* Support efforts for PlayStation platform and various PR events such as press tours, CES, E3, Gamers Days, GDC, etc.)* Build relationships with new consumer, business and enthusiast media targets, and foster those relationships into generating coverage for platforms and first party and third party line-up.* Create PR materials including fact sheets, pitch letters, Q&A

KEY REQUIREMENTS:

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Not stated