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DEMAND GENERATION SPECIALIST
Job Field: Legal Jobs
Location: San Francisco, CA
Salary: $Not stated
Location: San Francisco, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Planiswareis seeking a highly motivated and experiencedManager, Demand/Lead Generationto join our rapidly-growing company.We are seeking an experienced expert in lead generation and nurturing for enterprise businesses. This expert will have experience in owning campaigns for marketing B2B solutions to generate and nurture outbound and inbound leads. He/Her will also understand the elements of the sales cycle to maximize and support funnel management.The Manager will need to leverage positioning, messaging, buyer personas and other information regarding products and services to target and generate high quality leads. Through a mixture of creating new and nurturing existing relationships with the target audience, the Manager will need to be metrics-focused and able to achieve target lead generation goals and deliver defined conversion rates that generate new and incremental sales opportunities.The Manager will be responsible for managing and leveraging broader marketing activities to maximize sales growth across our different target segments.Planisware is a well-established, fast-growing, global software company that develops and delivers enterprise PPM software solutions for NPD organizations. Averaging a 20% growth in sales annually since its inception in 1999, Planisware's flagship product, Planisware 5, is the leading PPM solution for Fortune 500+ companies, including Johnson & Johnson, Pfizer, and Ford. Financially strong and stable, Planisware USA still exhibits a start-up type feel where employees are rewarded based on merit alone and are given a fast track to excel. Planisware USA offers highly competitive compensation packages, with an above-average suite of health and retirement benefits. Vacation starts at 15 days per year, with annual kickoff bonus benefits for all employees (past locations have included Hawaii, the Bahamas, Puerto Rico!).Responsibilities include but are not limited to the following:* Define, Drive and Execute marketing programs and various initiatives that create qualified opportunities and revenue* Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel* Optimize lead qualification for sales and ensure successful follow through of qualified leads* Analyze and report on campaign costs, performance, and ROI.* Analyze and interpret key metrics, recommend changes, and drive continuous improvement.* Initiate and execute the internal process for lead management, ensuring that all qualified leads are delivered to the appropriate sales manager at the right time* Conceptualize, define and execute a diverse range of marketing programs, including cold calling, telemarketing, webinars, events, email campaigns, website offers, social media, and content syndication* Plan and execute joint marketing programs with Planisware partners* Work with outside telemarketing firms to run targeted campaigns and evaluate telemarketing as a lead generation tool* Collaborate with others in marketing, sales, and engineering to utilize the website as a
</tr>
<tr><td valign="top" width="450"><b>Planiswareis seeking a highly motivated and experiencedManager, Demand/Lead Generationto join our rapidly-growing company.We are seeking an experienced expert in lead generation and nurturing for enterprise businesses. This expert will have experience in owning campaigns for marketing B2B solutions to generate and nurture outbound and inbound leads. He/Her will also understand the elements of the sales cycle to maximize and support funnel management.The Manager will need to leverage positioning, messaging, buyer personas and other information regarding products and services to target and generate high quality leads. Through a mixture of creating new and nurturing existing relationships with the target audience, the Manager will need to be metrics-focused and able to achieve target lead generation goals and deliver defined conversion rates that generate new and incremental sales opportunities.The Manager will be responsible for managing and leveraging broader marketing activities to maximize sales growth across our different target segments.Planisware is a well-established, fast-growing, global software company that develops and delivers enterprise PPM software solutions for NPD organizations. Averaging a 20% growth in sales annually since its inception in 1999, Planisware's flagship product, Planisware 5, is the leading PPM solution for Fortune 500+ companies, including Johnson & Johnson, Pfizer, and Ford. Financially strong and stable, Planisware USA still exhibits a start-up type feel where employees are rewarded based on merit alone and are given a fast track to excel. Planisware USA offers highly competitive compensation packages, with an above-average suite of health and retirement benefits. Vacation starts at 15 days per year, with annual kickoff bonus benefits for all employees (past locations have included Hawaii, the Bahamas, Puerto Rico!).Responsibilities include but are not limited to the following:* Define, Drive and Execute marketing programs and various initiatives that create qualified opportunities and revenue* Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel* Optimize lead qualification for sales and ensure successful follow through of qualified leads* Analyze and report on campaign costs, performance, and ROI.* Analyze and interpret key metrics, recommend changes, and drive continuous improvement.* Initiate and execute the internal process for lead management, ensuring that all qualified leads are delivered to the appropriate sales manager at the right time* Conceptualize, define and execute a diverse range of marketing programs, including cold calling, telemarketing, webinars, events, email campaigns, website offers, social media, and content syndication* Plan and execute joint marketing programs with Planisware partners* Work with outside telemarketing firms to run targeted campaigns and evaluate telemarketing as a lead generation tool* Collaborate with others in marketing, sales, and engineering to utilize the website as a
KEY REQUIREMENTS:
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