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EMAIL MARKETING CAMPAIGNS SPECIALIST

Job Field: Legal Jobs
Location: San Francisco, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Email Marketing Campaigns Specialist&mdash; San Francisco, CAThe Twitter Sales Marketing team is looking for an Email Marketing Campaigns Specialist to support advertiser acquisition, retention, resurrection and revenue goals for Twitter&rsquo;s rapidly growing global advertising business.In this role you&rsquo;ll partner closely with graphic design, product development and marketing teams to develop email templates, effective landing pages and direct marketing messaging. The Email Marketing Campaigns specialist will also work cross functionally with other Twitter departments to execute and optimize all email campaigns through our marketing automation system.The ideal candidate will have knowledge of marketing automation tools and best practices, will be process and analytics driven, and will have strong attention to detail.Responsibilities:* Work cross-functionally with Product, Sales Operations, Business Development and Marketing to implement email and automated marketing programs* Plan and execute targeted campaigns (e.g. email alerts, newsletters, etc.) and help optimize messaging and campaign flows* Champion best practices with key stakeholders, ensuring vested interest in the success of email marketing campaigns* Assist in ensuring data integrity and quality in the marketing automation system and Salesforce.com* Develop performance goals and analyze and interpret metrics* Drive continuous campaign optimization to improve open, click-through rates to drive growth, retention and acquisition.Success in this role is measured by:* Increased email engagement rates&mdash;advertisers find value in the content they receive from us because it is relevant, targeted and at the right cadence* Improved adoption, retention and resurrection rates* Reduction of hours spent on campaign management and increased email efficiencies across the orgQualifications:* At least three years of experience building and implementing successful email marketing programs* Working knowledge with a marketing automation system such as Marketo or Eloqua* Exceptional project management skills with an ability to work with multiple groups and on tight deadlines* Creative marketer with the ability to propose and build new campaigns and programs* Expert knowledge of email and direct marketing principles and best practices* Strong communications and copywriting skills* Self-starter, not afraid to be scrappy and roll up your sleeves* Knowledge of HTML, Photoshop, Dreamweaver a plus* Digital ads industry background a plus* Bachelors degree required, Masters a plusApply for this job To check on an application you

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