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SR. SOCIAL MEDIA INSIGHTS MANAGER
Job Field: Environmental Jobs
Location: San Francisco, CA
Salary: $Not stated
Location: San Francisco, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Sr. Social Media Insights ManagerJob Location: San Francisco, CACorporate StatementApollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo''s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.Today, Apollo Group, Inc., through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.Apollo Group has enjoyed continual growth in student enrollments as well as building a strong financial record by having more than doubled its total enrollments and revenues between 2001 and 2005. Apollo Group, looking to continue the growth, completed its initial public offering on December 6, 1994 with a price of $0.72 per share (adjusted for stock splits).Subsidiary StatementUniversity of Phoenix, as a subsidiary of Apollo Group, Inc., has established itself as an innovator and a leader in higher education. We have a network of campuses that span North America and online classes that students can take around the world. As a fully accredited university, we provide students with relevant curriculum taught by faculty with experience in the fields they teach. Here, working students have the opportunity to get an education, whether their goal is an associate’s, bachelor’s, master’s or doctoral degree.Position SummaryThe Social Media Insights Manager will join a growing Social Media team tasked with revolutionizing the way University of Phoenix goes to market with advertising, provides customer service to students, and engages with the community at large. We are undergoing a significant brand evolution – transitioning from the University that helps students rise and overcome, to the University that stands for career success and excellence/effectiveness in higher education – and intend to heavily leverage social media to effectively understand brand perception and which initiatives are driving shift in sentiment. Through content published to our social media brand pages – including editorial articles, conversation starters, videos, photos, etc – we will deliver on this new brand promise by shaping discussions around careers & education, providing value and advice broadly to career seekers, and actively engaging with the community. The Social Media Insights Manager will lead the charge on translating social conversation volume into actionable insights – including identifying key influencers in higher education, understanding top brand misperceptions, analyzing current student behaviors/interests/beliefs, estimating the impact of new campaigns by region – for use throughout the organization. He/she will serve as the team’s go-to expert on all social media data, pulling metrics from multiple sources including Radian6, Facebook, Twitter, YouTube, Google Analytics, etc and tracking team performance metrics with an Executive-level KPI reporting dashboard. The successful candidate will support analysis of social media campaign performance, community moderation activities, and overall social media ROI assessments – presenting updates to teams throughout the company.This position offers a unique opportunity to contribute to transforming brand positioning for a Fortune 500 company through a high visibility role, working directly with the largest and fastest gro
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<tr><td valign="top" width="450"><b>Sr. Social Media Insights ManagerJob Location: San Francisco, CACorporate StatementApollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo''s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.Today, Apollo Group, Inc., through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.Apollo Group has enjoyed continual growth in student enrollments as well as building a strong financial record by having more than doubled its total enrollments and revenues between 2001 and 2005. Apollo Group, looking to continue the growth, completed its initial public offering on December 6, 1994 with a price of $0.72 per share (adjusted for stock splits).Subsidiary StatementUniversity of Phoenix, as a subsidiary of Apollo Group, Inc., has established itself as an innovator and a leader in higher education. We have a network of campuses that span North America and online classes that students can take around the world. As a fully accredited university, we provide students with relevant curriculum taught by faculty with experience in the fields they teach. Here, working students have the opportunity to get an education, whether their goal is an associate’s, bachelor’s, master’s or doctoral degree.Position SummaryThe Social Media Insights Manager will join a growing Social Media team tasked with revolutionizing the way University of Phoenix goes to market with advertising, provides customer service to students, and engages with the community at large. We are undergoing a significant brand evolution – transitioning from the University that helps students rise and overcome, to the University that stands for career success and excellence/effectiveness in higher education – and intend to heavily leverage social media to effectively understand brand perception and which initiatives are driving shift in sentiment. Through content published to our social media brand pages – including editorial articles, conversation starters, videos, photos, etc – we will deliver on this new brand promise by shaping discussions around careers & education, providing value and advice broadly to career seekers, and actively engaging with the community. The Social Media Insights Manager will lead the charge on translating social conversation volume into actionable insights – including identifying key influencers in higher education, understanding top brand misperceptions, analyzing current student behaviors/interests/beliefs, estimating the impact of new campaigns by region – for use throughout the organization. He/she will serve as the team’s go-to expert on all social media data, pulling metrics from multiple sources including Radian6, Facebook, Twitter, YouTube, Google Analytics, etc and tracking team performance metrics with an Executive-level KPI reporting dashboard. The successful candidate will support analysis of social media campaign performance, community moderation activities, and overall social media ROI assessments – presenting updates to teams throughout the company.This position offers a unique opportunity to contribute to transforming brand positioning for a Fortune 500 company through a high visibility role, working directly with the largest and fastest gro
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