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MARKETING AUTOMATION SPECIALIST
Job Field: Legal Jobs
Location: San Jose, CA
Salary: $Not stated
Location: San Jose, CA
Salary: $Not stated
JOB SUMMARY:
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<tr><td valign="top" width="450"><b>Marketing Automation SpecialistLocation: US-CA-San JoseRequisition ID: 2755# of openings: 1DescriptionAs Altera's Marketing Automation Specialist, you will be responsible for lead nurturing, quality assurance, execution, and maintenance for automated marketing programs and email distribution. Executing online marketing programs through our marketing automation platform (MAP), you will be considered our MAP “Super User.” You will work with a team of corporate marketing professionals to optimize the online user experience, increase marketing effectiveness, improve customer satisfaction, drive traffic and high-quality leads. In your role, you will assist in the technical conceptualization of demand creation; lead nurturing and scoring program strategy. You will create emails, web landing pages, forms and reports within our MAP, including templates for use by others within the marketing function. You will develop best practice marketing program recommendations based upon program results to support organizational goals and objectives.The successful candidate's minimum qualifications will include the following:* BA/BS in Business, Marketing or related field or equivalent with a minimum of 2+ years of administering a sales force automation (SFA) system* 1 +years of MAP administration experience* 3+ years of experience in demand creation related activities (email, lead nurturing, search engine optimization/search engine marketing, event marketing)
</tr>
<tr><td valign="top" width="450"><b>Marketing Automation SpecialistLocation: US-CA-San JoseRequisition ID: 2755# of openings: 1DescriptionAs Altera's Marketing Automation Specialist, you will be responsible for lead nurturing, quality assurance, execution, and maintenance for automated marketing programs and email distribution. Executing online marketing programs through our marketing automation platform (MAP), you will be considered our MAP “Super User.” You will work with a team of corporate marketing professionals to optimize the online user experience, increase marketing effectiveness, improve customer satisfaction, drive traffic and high-quality leads. In your role, you will assist in the technical conceptualization of demand creation; lead nurturing and scoring program strategy. You will create emails, web landing pages, forms and reports within our MAP, including templates for use by others within the marketing function. You will develop best practice marketing program recommendations based upon program results to support organizational goals and objectives.The successful candidate's minimum qualifications will include the following:* BA/BS in Business, Marketing or related field or equivalent with a minimum of 2+ years of administering a sales force automation (SFA) system* 1 +years of MAP administration experience* 3+ years of experience in demand creation related activities (email, lead nurturing, search engine optimization/search engine marketing, event marketing)
KEY REQUIREMENTS:
Not stated
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