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Job Field: Office Jobs
Location: United States, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>Job ID:00407785Job174of371Product Manager/Sr. Product Manager, Consumer/Patient Marketing TamifluSouth San Francisco, CaliforniaJob factsJob functionProduct & Segment MarketingLocationUnited States - CaliforniaSouth San FranciscoCompany / DivisionPharmaceuticalsScheduleFull-timeJob typeRegular EmployeeJob levelExperiencedServiceDirect linkApply OnlinePrintWho We AreAt the Roche Group, about 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we''ve become one of the world''s leading research-focused healthcare groups. A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 30 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. The headquarters for Roche pharmaceutical operations in the United States, Genentech has multiple therapies on the market for cancer and other serious illnesses. Please take this opportunity to learn about Genentech, where we believe that our employees are our most important asset and are dedicated to remaining a great place to work.The PositionThe Product Manager/Sr. Product Manager, Consumer/Patient Marketing identifies, develops, implements and monitors strategic brand marketing activities for the assigned Genentech products and their approved indications.Reports to: Group Product Manger, Tamiflu MarketingExample Duties and Responsibilities:* Participates in the development and implementation of marketing strategies and plans for assigned products and their indications* Collaborates with other Commercial Operations functions and groups to develop a comprehensive, strategic business plan, including specific, measurable and action-oriented objectives that grow brand profitability and adoption* Uses and commissions appropriate market research. Analyzes and assesses such research to extrapolate meaning and opportunities that will help further the assigned products(s) overall market strength and positioning* Develops, implements and executes brand marketing strategies, plans and tactics for Tamiflu. Participates in development of the 3-year brand plan and 1-year tactical plan.* Participates in 3-year and 1-year operating/expense budget development and forecasting* Manages expense budget to meet quarterly forecasts* Completes various financial modeling - analysis and assessment of pricing, costs, pull-through, etc* Works regularly with other Commercial Operations functions, such as Interactive Marketing, to ensure high quality tactical execution and a seamless and well-integrated brand message and overall position across multiple marketing platforms* Helps identify appropriate resources to support brand marketing strategies and activities. Participates or leads in negotiation of medium to smaller-scale vendor agreements and ensures best terms for Genentech* Consistently monitors brand and marketing activity performance/progress. Regularly completes forecasting and uses forecasting analyses to make appropriate recommendations* Leads the execution of the Tamiflu DTC program, including advertising in Television, Print, Radio, Online and other channels, by leveraging advertising agency resources and other vendors* Responsible to ensure brand marketing strategies and plans for assigned product(s) will meet or exceed established goals and targets* Complies with all laws, regulations and policies that govern the conduct of Genentech activitiesWho You AreQualifications and Experience: unless stated as ""preferred"" or ""a plus,"" all other criteria is required* Bachelors Degree* MBA or other related graduate-level degree is preferred* 2 years or more previous product marketing, sales management or market planning management experience in the pharmaceutical/biotechnology/or other related industry* Previous experience executing DTC or patient marketing tactics in the pharmaceutical/biotechnology/or other related industry is preferred* Proven track record of meeti

KEY REQUIREMENTS:

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