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Job Field: Office Jobs
Location: United States, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>Job ID:00408769Job50of371Product Manager/Sr. Product Manager, Tamiflu HCP Promotion MarketingSouth San Francisco, CaliforniaJob factsJob functionProduct & Segment MarketingLocationUnited States - CaliforniaSouth San FranciscoCompany / DivisionPharmaceuticalsScheduleFull-timeJob typeRegular EmployeeJob levelExperiencedServiceDirect linkApply OnlinePrintWho We AreAt the Roche Group, about 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we''ve become one of the world''s leading research-focused healthcare groups. A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 30 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. The headquarters for Roche pharmaceutical operations in the United States, Genentech has multiple therapies on the market for cancer and other serious illnesses. Please take this opportunity to learn about Genentech, where we believe that our employees are our most important asset and are dedicated to remaining a great place to work.The PositionThe Product Manager/Senior Product Manager, Tamiflu HCP Promotion Marketing identifies, develops, implements and monitors strategic brand marketing activities for the assigned Genentech products and their approved indications.Example Duties and Responsibilities:* Participates in the development and implementation of marketing strategies and plans for Tamiflu promotional activities oriented to healthcare professionals* Collaborates with Franchise Sales and other Commercial Operations and Development groups to develop a comprehensive, strategic business plan, including specific, measurable and action-oriented objectives that grow brand profitability and adoption* Uses and commissions appropriate market research. Analyzing and assessing such research to extrapolate meaning and opportunities that will help further the assigned products(s) overall market strength and positioning* Develops, implements and executes brand marketing strategies, plans and tactics. Participates in development of 3-year and 1-year brand plans and tactics* Participates in 3-year and 1-year operating/expense budget development* Manages a cost center expense budget to quarterly targets and updates expense forecasts* Completes various financial modeling - analysis and assessment of pricing, costs, pull-through, etc.* Manages various external vendors, including advertising agencies, teledetailing providers, and others to execute on defined tactics and strategies* Collaborates closely with the Tamiflu Project Coordinator to effectively manage marketing tactics and other brand priorities* Works closely with counterparts in Commercial Operations and Sales Operations and Information Management to ensure high quality execution from Teledetailing vendor* Works closely with other Commercial Operations functions, such as eMarketing to ensure a seamless and well-integrated brand message and overall position across multiple marketing platforms* Helps identify appropriate internal and external resources to support brand marketing strategies and activities. Participates or leads in negotiation of vendor agreements and ensures best terms for Genentech* Consistently monitors brand and marketing activity performance/progress. Regularly completes forecasting and uses forecasting analyses to make appropriate recommendations* Identifies, recommends, creates and helps implement new sales tools/resources that will enable the field representatives from both Genentech and a Contract Sales Organization to represent the brand in accordance with the defined strategy and position, as well as increase access for the brand. Works with others to monitor success/effectiveness of field tools and resources* Responsible to ensure brand marketing strategies and plans for assigned product(s) will meet or exceed established goals and targets* Complies with all laws, regulations and

KEY REQUIREMENTS:

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