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Job Field: Environmental Jobs
Location: Burbank, CA
Salary: $Not stated

JOB SUMMARY:

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<tr><td valign="top" width="450"><b>PostingJob Title Director, Social MediaTime WarnerDivision Warner Bros. Entertainment GroupWB Business Unit WB Digital DistributionIndustry Film Production and DistributionArea ofInterest MarketingPromotions/AdvertisingLocation United States - California - BurbankRequisition # 132724BRPositionType Full TimePosting Job Description SUMMARY OF POSITIONWarner Bros. Home Entertainment Inc. seeks a Director, Social Marketing for the Direct to Consumer department within Warner Bros. Digital Distribution. This position will be the social evangelist for the division by educating, enabling and energizing the company around the changing landscape of social technologies and what it could mean for the future of Warner Bros. properties. This role will assist in the development and execution of the social marketing strategy for Warner Bros. New Release films and is the primary social owner and executor of the Library of films and other digital product lines based on WB IP. The Director of Social Marketing will manage a team that will coordinate closely with its cross-functional peers in Digital Distribution, Home Entertainment and across the Studio to align creative/communication and social media strategies for releases as well as manage relationships with vendors (data analytics, campaign management, creative) for campaign execution. This role will be hands on in budget preparation for product lifecycle, performance analysis and reporting.JOB RESPONSIBILITIES* Provide leadership, roadmap definition, and governance for the Social Enterprise by developing a proactive business program that focuses on generating revenue through social channels.* Bring together internal stakeholders and define and develop scalable programs that utilize social initiatives for marketing, support and product innovation (i.e. UV).* Perform industry and competitive analysis to highlight underlying category trends and competitive dynamics surrounding social. Understand customer needs and identify unmet (or emerging) needs across the entertainment category that can be solved using social channels.* Identify, evaluate and manage new strategic business opportunities, partnerships and internal TW alliances (i.e. Time Inc, HBO, and Turner).* Create opportunities and projects that are managed and reviewed monthly/quarterly to ensure the Social Enterprise is productive and yields the Company

KEY REQUIREMENTS:

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Not stated