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Vice President of Marketing

Job Field: Government Jobs
Location: RIVERTON, UT
Job Type: Full Time
JOB SUMMARY:
General Summary of the Job Position: Reporting to the Chief Executive Officer, the Vice President of Marketing is responsible for developing and executing a clearly defined marketing and communications plan in a manner that supports aggressive business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve business objectives for sales, growth, profitability, and visibility and position the company as a industry leadership. Responsibilities: ** Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations ** Develop unique value propositions, business partnerships, as well as call to action oriented advertising that increases brand awareness and drives direct sales ** Lead and manage Direct Response Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Department ** Oversee creative development and messaging for all advertisements in multiple mediums including packaging and merchandising to support retail sell-through. ** Achieve targeted results and ensure timely and effective execution of marketing tactics and programs ** Develop key performance indicators and benchmark criteria to measure the efficiency and effectiveness of marketing programs ** Conduct and analyze market research to determine competitiveness ** Measure the effectiveness of the marketing department and implement improvements as required ** Identify, interpret, and capitalize on consumer and marketing trends ** Managing a multi-million dollar marketing budget ** Coach, mentor, and raise marketing team's ability to deliver and exceed expectations while creating opportunities for succession talent ** Develop and prepare key messaging and presentation material for senior management and directors ** Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors ** Work closely with Product Development, Sales and other Senior Executives to create demand and recognition for company and its products ** Oversee the Customer Service center and work with Supervisor to ensure effective policies are introduced to ensure a great customer experience. Strategies with Customer Service personnel (a.k.a., Solution Center) on various methods and programs to thrill customers Requirements: ** 8 years experience in Marketing management roles. ** Consumer product experience preferred. ** BA/BS degree in Marketing, Business, Finance or Statistics, and/or MBA preferred. ** A track record of performance excellence meeting targets and objectives ** Strong analytical, planning, forecasting and budgeting/financial skills ** Excellent communication and negotiation skills ** Possess a Marketing and customer service orientation ** Respectful and outstanding leadership skills that motivates staff to exceed expectations ** The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals ** The ability to mange multiple, complex priorities within demanding timeframes ** Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives Compensation: Salary Depending on Experience; Competitive Benefits including Health, Dental, Life Insurance, HSA, and 401k; Application close date November 15th, 2012. Anticipated start date January 1, 2013

KEY REQUIREMENTS:
Bachelors
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