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Marketing Analyst - Research

Job Field: Office Jobs
Location: KENT, WA
Salary: $-
Job Type: Part Time
JOB SUMMARY:
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               <td align="left"><font style="font-size: 100%;">Marketing Analyst - Research<BR>Job Type: Full Time<BR><BR>FLSA: Exempt<BR><BR>Job #: HQ5644<BR>Department / Store: MARKETING<BR><BR>City: Kent<BR><BR>State: Washington<BR><BR>Job Description: At REI, we have a workplace where you can be yourself, be heard and be respected while having a job that challenges you-it''s a great environment that balances hard work with time off to play. We''ve been recognized as one of Fortune Magazine''s "100 Best Places to Work" since the award''s inception and continue to grow and thrive in a challenging marketplace. REI offers an excellent compensation package, flexible benefits, outstanding retirement plan, annual incentive program, and a generous merchandise discount to help you enjoy your free time.<BR><BR>The Marketing Research Analyst contributes to REI''s success by providing strategic insights and recommendations to effect data-driven decisions. The Marketing Research Analyst uses their strong quantitative research skills and solid knowledge of marketing principles to answer questions about outdoor enthusiasts, customers and members. Primary responsibilities include developing and analyzing primary and secondary research projects, survey tool management and programming (Vovici), SPSS analysis, database mining using Business Objects or SAS, interpreting multiple sources of data to develop a strong point of view (e.g., white papers), and supporting other members of the research team. This analyst serves as an internal consultant and represents the voice of the customer across the organization by advocating a customer-focused approach to REI''s business. The Marketing Research Analyst also models and acts in accordance with REI''s guiding values and mission.<BR><BR>? Designs, manages and analyzes marketing research projects that inform strategic decisions, provides relative and actionable data, and supports clients'' business objectives;<BR>? Provides support for project planning and estimation, analysis and database mining to members of the Marketing Research team as well as the broader Customer Insights clientele;<BR>? Serves as the primary user of SPSS and assists team with statistical and analytical support;<BR>? Performs online survey tool programming and oversees customer panel development; serves as a technical liaison between marketing research, customer analytics and IT (Information Technology);<BR>? Performs data mining, analysis, and audience selection using the REI customer data warehouse;<BR>? Provides ongoing collaborative research support to internal clients and partners; develops and maintains strong relationships with internal clients and external vendors using a professional consultative approach to communication;<BR>? Assists in educating internal clients and employees about proper research practices and applications.<BR><BR>Qualifications: ? Minimum of 3+ years experience in conducting marketing research in a full-time research position; includes solid understanding of data analysis principles, methodologies, statistics (such as applying confidence intervals,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 </font></td>
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