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Global Digital Commerce Marketing Segmentation Manager
Job Field: Office Jobs
Location: PORTLAND, WA
Salary: $-
Job Type: Part Time
Location: PORTLAND, WA
Salary: $-
Job Type: Part Time
JOB SUMMARY:
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<td align="left"><font style="font-size: 100%;">Title: Global Digital Commerce Marketing Segmentation Manager<BR>Location: OR-Portland<BR>Job Number:_00077605<BR>The Global Digital Marketing Database and Segmentation Manager is a key leader in our Global Digital Commerce Marketing team maintaining and evolving the central campaign management system (Unica) and will be dedicated to implementing a comprehensive segmentation strategy and plan to support all marketing programs that directly contribute to NIKE branding and demand generation goals. The ideal candidate will have the ability to work with Brand and Commerce teams to understand marketing requirements and efficiently build capabilities that meet those requirements.<BR><BR>As our Global Digital Marketing Database and Segmentation Manager, you will be focused on leading a team that works across the organization to develop customer segmentation and testing strategies, report on marketing program performance, define key metrics (customer analytics, brand analytics linked to financials), determine prioritization of campaigns, and have a passion for using data to learn how to better communicate with customers. This role will optimize the use of a campaign management system and identify integration opportunities across the organization to support personalization and enhanced targeting. They will work with internal partners to help lead email, mobile, online, and social strategies supporting behavioral based marketing. In order to achieve this goal, you will be able to look at various business needs and complex data/concepts, assess requirements, apply/consult on strategies, effectively communicate to leadership, and analyze results to continue to tune the "best in class" model for all interactive programs, as well as look at processes to create greater efficiencies.<BR><BR>This position requires a high-energy, self-motivated individual with strong technical and analytical skills, high detail-orientation and excellent written and verbal communication. Must be thoughtful about the consumer; understand the value of a premium consumer experience -- and the opportunities that the email, online, and social channels, across all devices, affords as a CRM channel.<BR><BR>At Nike, working in strong collaboration is a critical skill and this role is no different. You'll work closely with our Operations team, Business and Applied Analytics teams, Creative Experience Team, Digital Tech Team, Retail stores marketing teams and the Brand teams to define segmentation capabilities and execute digital marketing campaigns.<BR><BR>As our Global Digital Marketing Database and Segmentation Manager you will:<BR>* Strategize with Analytics, Insights, and Marketing to develop customer segmentation and targeting strategies for the business to drive incremental revenue and overall program performance<BR>* Design, develop and execute integrated marketing campaigns involving complex business rules using Unica Campaign.<BR>* Help drive the migration of existing segmentation to Unica Campaign Management </font></td>
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<td align="left"><font style="font-size: 100%;">Title: Global Digital Commerce Marketing Segmentation Manager<BR>Location: OR-Portland<BR>Job Number:_00077605<BR>The Global Digital Marketing Database and Segmentation Manager is a key leader in our Global Digital Commerce Marketing team maintaining and evolving the central campaign management system (Unica) and will be dedicated to implementing a comprehensive segmentation strategy and plan to support all marketing programs that directly contribute to NIKE branding and demand generation goals. The ideal candidate will have the ability to work with Brand and Commerce teams to understand marketing requirements and efficiently build capabilities that meet those requirements.<BR><BR>As our Global Digital Marketing Database and Segmentation Manager, you will be focused on leading a team that works across the organization to develop customer segmentation and testing strategies, report on marketing program performance, define key metrics (customer analytics, brand analytics linked to financials), determine prioritization of campaigns, and have a passion for using data to learn how to better communicate with customers. This role will optimize the use of a campaign management system and identify integration opportunities across the organization to support personalization and enhanced targeting. They will work with internal partners to help lead email, mobile, online, and social strategies supporting behavioral based marketing. In order to achieve this goal, you will be able to look at various business needs and complex data/concepts, assess requirements, apply/consult on strategies, effectively communicate to leadership, and analyze results to continue to tune the "best in class" model for all interactive programs, as well as look at processes to create greater efficiencies.<BR><BR>This position requires a high-energy, self-motivated individual with strong technical and analytical skills, high detail-orientation and excellent written and verbal communication. Must be thoughtful about the consumer; understand the value of a premium consumer experience -- and the opportunities that the email, online, and social channels, across all devices, affords as a CRM channel.<BR><BR>At Nike, working in strong collaboration is a critical skill and this role is no different. You'll work closely with our Operations team, Business and Applied Analytics teams, Creative Experience Team, Digital Tech Team, Retail stores marketing teams and the Brand teams to define segmentation capabilities and execute digital marketing campaigns.<BR><BR>As our Global Digital Marketing Database and Segmentation Manager you will:<BR>* Strategize with Analytics, Insights, and Marketing to develop customer segmentation and targeting strategies for the business to drive incremental revenue and overall program performance<BR>* Design, develop and execute integrated marketing campaigns involving complex business rules using Unica Campaign.<BR>* Help drive the migration of existing segmentation to Unica Campaign Management </font></td>
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