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Job Field: Office Jobs
Location: PORTLAND, WA
Salary: $-
Job Type: Part Time

JOB SUMMARY:

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               <td align="left"><font style="font-size: 100%;">Sr Communications Digital Marketing Manager - Running<BR>Req Number: US -8241ADI12<BR><BR><BR><BR>Country United States Department Marketing<BR>State Province Oregon Job Type Marketing & Communications<BR>City Location Portland Brand adidas<BR>PostalZip code Not specified Relocation Offered Yes<BR>Position Type Full-time   <BR><BR><BR><BR>Athletes hold themselves to high standards They work hard to sharpen their skills and practice their sport so they can deliver the most precise well-executed performances they are capable of Only with that kind of dedication and energy can they succeed <BR><BR>As ourSrCommunications Digital Marketing Manager - Runningyoull be expected to bring your own MVP performance to the tasks below<BR><BR>Purpose<BR>Lead a cross-functional team in the development and implementation of marketing campaigns for key initiatives andor categories with direct responsibilities for driving media messaging and digital strategies including development of new creative conceptsplatforms<BR><BR>Key Accountabilities<BR>* Chief liason for the category Business Units maintaining an in-depth knowledge of and contributing to categories business goals and positioning strategy<BR>* Maintain an in-depth understanding of the target athlete how athletes across sport train and surrounding culture to ensure relevant consumer insights fuel all marketing elements &ndash; be the category expert andevangelist within Brand and Account Marketing<BR>* Interface with Global Brand Marketing to understand Global category positioning leverage relevant tools and provide insight on US consumers and market-specific needs<BR>* Lead development of messaging strategy and creative platform for assigned sport category in the US<BR>* Drive overall integrated Comms planning for key concepts and category initiatives setting high level Communications goals and leading a cross functional team including PR In-storeRetail Events Product Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans<BR>* Manage internal and external design agency partners in development of creative campaigns content and tools to support key initiatives<BR>* Drive the media and digital activation strategies and execution<BR>* Partner with Account Marketing adidas Retail and adidas eComm to understand and exploit retail opportunities and ensure Brand Marketing toolkits are relevant actionable impactful and leading<BR>* Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements<BR>* Manage the assigned categories brand budgets and influence the direction of co-op budgets behind related initiatives<BR><BR>Knowledge Skills and Abilities<BR>* Passion for sports<BR>* Experience in developing integrated marketing communications programs hands on experience leading a digital strategy a plus<BR>* Strong understanding of how all the elements in the marketing mix affect consumer motivation<BR>* Proven ability to develop innovative strategies an                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    </font></td>
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