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Job Field: Environmental Jobs
Location: SEATTLE, WA
Salary: $-
Job Type: Part Time

JOB SUMMARY:

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               <td align="left"><font style="font-size: 100%;">Senior Manager, PR, Social Media & Content<BR><BR><BR><BR>Job ID: 188126<BR>Location: US-WA-Seattle<BR><BR>Posted Date: 8/21/2012<BR>Company: Amazon Corporate LLC<BR><BR>Position Category: Marketing/PR <BR>Apply for This Position<BR><BR>* Apply for this position online<BR>* E-mail this position to a friend<BR>Position Details<BR>Job Description<BR>Amazon Fashion is seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. If you are equally passionate about fashion, ecommerce and challenging career growth, an opportunity with Amazon Fashion may be a great match.<BR><BR>Reporting to the Head of Marketing for Amazon Apparel, the successful candidate will be responsible for translating the overall business agenda into innovative PR and social media strategies/plans to bring Amazon to a leading position in the fashion industry. S/he will be responsible for building awareness of Amazon?s Apparel brand, grow sales, and promote and differentiate it in a highly competitive marketplace. S/he will help create a dialogue with customers to maximize their engagement; establish new approaches and leverage new media channels, fully integrating these efforts into the marketing plan. S/he will drive brand engagement and manage the conversation between the brand, its consumers and its customers, as well as with the relevant media outlets. S/he will also build, lead and managing a team of 6-8 people, including a fashion editorial team.<BR><BR>Specific responsibilities include the following:<BR><BR><BR>* Strategy and Planning: Lead the development of innovative PR, social and content strategies, and ensure integration with overall business goals/strategies. Testing, learning and optimizing new approaches will be of critical importance. S/he will build annual and seasonal plans and be responsible for execution, including developing high-profile PR campaigns and events.<BR>* Measurement: Evaluate and try to measure the effectiveness of programs, investments and campaigns. Work closely with the Amazon Traffic team (i.e., centralized marketing team at Amazon) to establish testing and learning objectives and partner to execute fully integrated plans<BR>* Media relations: Build strong relationships with both the fashion community and press. This person will proactively identify key audiences, and direct all media relations activities, including leveraging Amazon executives and partnerships as necessary.<BR>* Cross-functional partnering: Partner with buyers, marketing, studio, site merchandising/customer experience and creative on content development, calendar and communication cadence.<BR>* Align the fashion editorial team and content development with the overarching business and category strategies<BR><BR>* Serve as a customer expert and advocate<BR><BR>* Project management to launch new initiatives (i.e. plus sized, baby, designer strategies)<BR>This role will be based in either Seattle.<BR>Basic Qualifications<BR><BR>* 10+ years of experience leading PR, social media and marketing strategies in the apparel/retail industry<BR>* E                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   </font></td>
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